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What we do

We make things that change things. Quickly.

We are a global design and advisory company. We partner with restless leadership teams, helping them to build businesses, brands, products and experiences for the customers of tomorrow.



Our mission is to create a home where exceptional talent can make a meaningful difference.

Business design

We discover new opportunities for growth

As-is Analysis

Market Intelligence

Business Strategy

Gap & Opportunity Identification

Strategic Advisory & Delivery Plan

Stakeholder Engagement

Tech Audits

Investment Support / Venture Decks

We help build businesses from the ground up, or we transform, accelerate and optimise what’s in place today to ensure you are fit to compete – and win – tomorrow. Our rigourous process, delivered at pace, enables us to uncover refreshing insights and perspectives that shape an exciting path forward.

Brand design

We build brands that people can believe in

Company Vision & Purpose

Brand Positioning & Strategy

Brand Architecture

Brand Identity

Design Systems

Collateral Design

Tone of Voice

In a world that doesn't suffer from a shortage of options, we help create simple, clear, conscise and compelling brands that really matter.

Proposition design

We design products that people couldnt imagine living without

Pain Point Mapping

Customer Needs Analysis

Customer Value Propositions

Product Scope and Feature Set Definition

Roadmaps

Release Plans

In an increasingly competitive environment, people’s tolerance for lacklustre products and experiences is diminishing fast. We help imagine, design, scope, build and test new propositions that make a difference.

Experience design

We create experiences that delight people

CX

UX

UI

Personas

Journey Maps

User Stories

Wireframe Design

Interaction Design

Prototyping

Testing, Analysis and Optimisation

This is where the rubber hits the road. The moment of truth for any business, and often the biggest competitive advantage or shortcoming. It’s where companies build trust, delight, loyalty and love... or maybe fall short, and leave people feeling underwhelmed. We help to create experiences that bring a little joy.

Lucky Beard Stories

We solve problems with stories

Content Design

Content Strategy

Multimedia Production

Internal and External

Change Management Comms

Attention is one of the rarest and most valuable resources on the planet. We strive to create content worthy of people’s attention because we know that when you deliver the right content at the right time and in the right context, it is a powerful driver of change.

Lucky Beard Labs

We listen to the people who matter most

Proposition Testing

Usability Testing

Optimisation

Data & Analytics

Pain Point Mapping

Product Market Fit

Qualitative

Quantitative

Our ability to listen is correlated with our ability to change, evolve and grow. We immerse ourselves in what your customers, people and communities are saying, doing and feeling, so that we can figure out how to make their lives better, and your business more relevant.

HELPING STARTUPS BECOME BRANDS, AND BRANDS BECOME STARTUPS.
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2014
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2014

The beginning of Beard

Lucky Beard Pretoria launches in 2014, specialising in digital product development, brand strategy and channel strategy

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Work with us

We would love to hear more about your project